-Concept Statement-

"Klima is a progressive outdoor lifestyle clothing company. Klima products are exclusively sold online and cater to a Pacific Northwest audience. Our customer leads an active outdoor lifestyle and they need products that can be functional in any setting or location. We strive to make high quality clothing that is both durable and stylish. Our target audience is young adults between the ages of 18-25. The design for this website should incorporate accent colors to showcase the clothing in the line."

This project was a group collaboration between two designers and a coder. Our main focus was on being able to create the foundation of a company through research and analysis of competitive brands on the web. Rather than focus our first thoughts on design, we spent time creating the base of the brand from the ground up to really get a sense of who our audience would be and how they would perceive the company from a web based foundation.