• Photography
  • Design + Art Direction
    • Press Hall
    • Design 101
    • Stone & Beam
    • Prime Now OTC
    • Amazon Home Holiday
    • Amazon Home Cottagecore
    • Amazon Birthday Registry
    • Amazon Home Sleep Health
    • Amazon Home Outdoor Living
    • Amazon Home Modern Classical
    • Amazon Home Color Pairings
    • Yotee

McKayla Falecki

  • Photography
  • Design + Art Direction
    • Press Hall
    • Design 101
    • Stone & Beam
    • Prime Now OTC
    • Amazon Home Holiday
    • Amazon Home Cottagecore
    • Amazon Birthday Registry
    • Amazon Home Sleep Health
    • Amazon Home Outdoor Living
    • Amazon Home Modern Classical
    • Amazon Home Color Pairings
    • Yotee

Color Pairings

The color pairing campaign for Amazon Home was designed to help customers curate a color palette of home decor assets all from Amazon.com. Working directly with merchandisers and marketing teams, I curated each decor and furniture item per image to help tell a color story, showing our wide range of products available at Amazon Home. My role consisted of extensive photography planning and execution, multiple set builds, landing page design, production graphics for ad placements and social, and on-site marketing graphics.

on-site experience
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Q12020_C016_COLOR_PAIRINGS_CT_TOMATO_ICYBLUE_3_057_SO.jpg
Q12020_C005_ColorPairings_CT_Cobalt&Charcoal1_059_SO.jpg
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