• Photography
  • Design + Art Direction
    • Press Hall
    • Design 101
    • Stone & Beam
    • Prime Now OTC
    • Amazon Home Holiday
    • Amazon Home Cottagecore
    • Amazon Birthday Registry
    • Amazon Home Sleep Health
    • Amazon Home Outdoor Living
    • Amazon Home Modern Classical
    • Amazon Home Color Pairings
    • Yotee

McKayla Falecki

  • Photography
  • Design + Art Direction
    • Press Hall
    • Design 101
    • Stone & Beam
    • Prime Now OTC
    • Amazon Home Holiday
    • Amazon Home Cottagecore
    • Amazon Birthday Registry
    • Amazon Home Sleep Health
    • Amazon Home Outdoor Living
    • Amazon Home Modern Classical
    • Amazon Home Color Pairings
    • Yotee

Cottagecore Interior Trend

Amazon Home was dedicated to staying on the pulse of upcoming trends within the home space. Cottagecore was an upcoming trend based on whimsical interior design style that celebrates rustic beauty with European nostalgia. I worked directly with merchandisers and marketing to handpick each furniture and decor item that would fill each photo, ensuring the product fit the design trend and would create a beautiful image. These photos were created in studio, where I personally created each of the 7 set designs from window hardware to flooring and beyond. From these 150+ images, I worked directly with designers along with self-execution to create on-site design placements, designed landing pages, and social story and in-feed posts to market this design trend across many platforms.

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Q2_CottageCore_A016_4x5_Social_Tabletop1_1391_MAIN_SO.jpg
Q2CottageCore_B050_4x5_Floral_1246 MAIN_SO.jpg
Q2-CottageCore_A033_6x9_Pinterest_WallArt_0910_ALT_SO.jpg
Q2-CottageCore_A012_4x5-Social_LivingRoom-Sideboard_0268_MAIN_SO.jpg
Q2-CottageCore_A010_4x5-Social_LivingRoom-Sofa_0218_MAIN_SO(1).jpg

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