Amazon Birthday Registry
Working directly with the Amazon Registry team on a new venture, Birthday Registry, we executed a photoshoot for the on-site experience that would showcase the youthful joy of kid’s birthday parties, along with creating various category images to make the user experience easy to navigate their new registry. I was responsible for the location scouting, styling, talent scouting, working directly with merchandising to ensure each product in the photos would be cohesive to create a beautiful image, and executing the art direction of the photoshoot. Every aspect of each photo was carefully decided to ensure the vibrancy and excitement of a child’s birthday would shine through.
