Press Hall
Press hall helps modern makers, crafters, artists, on their journey to learn, find, and use the perfect products for their apparel projects. Press Hall sells wholesale blank apparel and apparel decorating materials to makers in all stages of their business. At Press Hall, I joined the business at start-up, developing the brand at infancy. The rollout of the design strategy included large photography initiatives, social presence and design, animations, video series, email design, packaging and out of home print collateral.
BRAND OVERVIEW
LIFESTYLE PHOTOGRAPHY
For our launch, our instagram presence was very important to showcase the brand. Starting with 9 in-feed posts on launch day would establish our brand identity and give information into who we are. I designed the grid and each post, consisting of multiple carousels with information that was visually appealing to read, rather than making a decision to put all brand copy into the captions.
Email Design
At Press Hall, we opted to design each email that went out to our customers. From initial sign up, order placed, reminder emails and our weekly newsletters, I was responsible for designing each email that our customers received weekly.
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