Amazon Private Label: Stone & Beam
From brand development to photo/video art direction, I worked collaboratively to create a unique look and feel for this private label furniture brand that would create a holistic brand presence. Combining customers’ desire for modern, clean living spaces with the functional realities of everyday family life (developed by combing through focus group and user study feedback), and taking design cues and inspiration from heritage, rustic, and traditional home furnishings and design, filtered through approachable minimalism (open, bright), distinguished Stone & Beam in the marketplace. I was responsible for executing and designing the layout of the brand book, all brand photography, on-site production graphics, video production for product detail pages, and out of home design executions.
BRAND BOOK
